However, it’s prudent to note that even the very best and highest quality whitening toothpaste is no magical instant wonder. It will take around 2 – 6 weeks of diligence and proper usage to start seeing improvement. In general, dentists instruct that you should dedicate at least 2 minutes per brushing at a sensible pressure and speed, in order to minimize the risk of gum damage and bleeding.
Listed below are the best and top – rated whitening toothpastes of 2025 that can make your pearly whites shine.
The Crest toothpaste brand is one of the big boys on the block when it comes to teeth whitening, and has received many 5 star reviews. Their 3D White toothpaste is one of their best yet, and it includes sodium fluoride, which helps to prevent cavities and strengthen the enamel of the teeth. Additionally, this toothpaste has a pleasant mint flavor and uses hydrated silica, which is considered a safe, abrasive ingredient, to get rid of surface stains from your teeth. If used consistently and correctly, this whitening toothpaste should keep your teeth free of those unsightly stains and acidity which can easily build up over time from food residue, drinking coffee or smoking.
However, It’s worthy to mention that, since silica is an abrasive whitening agent, it may not be the most suitable pick for those with sensitive teeth, as it can exacerbate the sensitivity and pain. If you do have teeth sensitivity, the following brand would probably make a much better choice.
Average Online Price: $13.00
A close runner up to the top spot, Colgate is another popular and well known brand name in the US and around the world. Their Optic White Advanced Teeth Whitening Toothpaste is highly recommended due to its combo of both chemical and abrasive whitening agents. The formula consists of 2% hydrogen peroxide and hydrated silica. Fluoride is another active ingredient included in the product to help protect the teeth from cavities. And with an RDA of 100, it will be gentler on your teeth than others. However, due to this, it’s important to note that it may take a bit longer to whiten your teeth than other formulas.
Average Online Price: $13.00
Sensitive teeth are super annoying and can be quite painful when you try to eat certain foods, especially those that are hard, crunchy or chewy. Luckily, there is a brand that specializes in this area, dominates this part of the market and provides effective and lasting relief that will make you smile again – Sensodyne.
Thanks to the potassium nitrate in their formula, Sensodyne’s extra whitening toothpaste delivers a powerful soothing and protective layer to your teeth, nipping those tooth aches right in the bud. It also contains silica which works as a gentle abrasive to whiten your teeth, along with essential fluoride to help prevent cavities and strengthen the enamel. Many consumers also like that it doesn’t feature harmful sulfates, and if you don’t like too much foam buildup in your mouth while brushing your teeth, this toothpaste would make a great option for you as well.
Average Online Price: $17.00
If you’ve got tough stains giving you a hard time, then this formula from Arm And Hammer could be just the thing for you. This toothpaste makes an emphasis on a staple ingredient that can be found in just about any kitchen, and it’s proven to work very well as an abrasive agent at removing even the most stubborn stains from your teeth: baking soda.
This ingredient, combined with the chemical whitening agent carbonate peroxide, effectively removes those aggravating stains from the surface of the teeth and brightens up your smile. It also packs a second abrasive whitener: silica, along with sodium fluoride for cavity protection. Despite having both abrasive and chemical whitening ingredients on the label, this Arm & Hammer toothpaste has an RDA score of 106, making it one of the gentlest whitening toothpastes out there.
These safe chemical ingredients have an extra benefit: They continue to work after you finish brushing. In fact, these are some of the same key ingredients you’ll find in at-home teeth whitening kits. All in all, this is a fantastic toothpaste that packs a serious punch against stains.
Average Online Price: $7.00
If you’re searching for a super affordable, 100% natural, cruelty free and vegan friendly option, then you should give Hello a swirl. This naturally whitening fluoride formula is a fabulous alternative to whitening teeth if avoiding certain ingredients is important to you. It’s also enriched with silica to whiten the teeth.
Additionally, this toothpaste from Hello features fluoride to prevent cavities and strengthen enamel. Better yet, it also incorporates tea tree oil and peppermint to tackle bad breath, and coconut oil to provide essential moisture for the mouth and gums.
Average Online Price: $5.00
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