How To Learn Digital Marketing For Free
The world of marketing is as old as business and merchants – which is a very long time. “Marketing” became a defined and formal subject with the onset of the industrial revolution and stayed pretty much the same until about 30 years ago, with the advent of internet and digital technologies.
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While many of the core principles of marketing remained the same, the digital revolution brought a new way of doing marketing practices, commonly referred to as “digital marketing”. This is especially true in how companies and organizations now reach their audience and even how commerce is actually carried out. Marketing communications are now carried out through thousands of channels instead of dozens – including e-mail, web sites, blogs, social media pages and posts and others. Commerce is now carried out digitally via “e-commerce” and not relegated only to physical stores.
All of this has created the area of digital marketing, which encompasses the various specifics regarding carrying out marketing via digital means. While there are some who want to make a full career in digital marketing, there are many others who need to learn at least some of this for other reasons. The biggest reason is that almost everyone who is an entrepreneur or a manager in an organization needs a good background in digital marketing in order to be successful. Thankfully, you don’t need a full out college degree to do this and don’t need to spend a bunch of money. There are numerous free online courses in digital marketing available, the best of which are listed below.
Fundamentals of Digital Marketing from Google
Yes, THE Google offers probably the all around best free online course in digital marketing. This course covers all aspects of digital marketing for beginners as well as intermediate users. Google’s course contains 40-hours of free online material in digital marketing. There are 26 modules that can be completed at your own pace wherever and whenever you want. Each module consists of several lessons that include text, video, and quizzes to test your knowledge. The curriculum is very broad based and touches on almost every aspect of digital marketing. Special pluses are free lifetime course access and a free course completion certificate.
Diploma in E-Business from Alison
Alison is a major online course platform with millions of students. Their Diploma in E-Business course curriculum includes Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and more. The course takes between six to ten hours to complete and offers a user friendly platform and video tutorials.
Digital Strategy and Action from Babson College
This course is available for free on the edX platform and will introduce students to what big online businesses like Amazon, Facebook, Netflix and Google have in common when it comes to digital strategy. The course features inspiring in-depth case studies, including stories about Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings as well as tons of tips, tricks, and advice. It is designed to take four weeks to complete and features an interesting and engaging curriculum and instructor.
Digital Media and Marketing Strategies course from the University of Illinois
Available for free on the Coursera platform, this course is 15 hours in length and its curriculum includes: How to optimize your digital assets, The basics of online and video marketing, and The basics of email and social media marketing. This is a serious academic level course, as it’s part of a 100% online MBA degree program from the University of Illinois, however it is still suitable for beginner level students.
Quick Tips and Tricks from Skillshare
This course contains 37 short lessons that can be accessed for free on the Skillshare platform. The course takes about four hours to complete, and Skillshare offers a free two-month trial period so you will have ample time to get through all of the lessons if you choose. The short and easy-to-digest lessons cover a broad array of topics in digital marketing and there are video tutorials.
Internet Marketing for Smart People from Copyblogger
The world of the internet and digital marketing revolve around written content. Copyblogger is famous in the online community as experts in just one major aspect of digital marketing—content strategy. Their course is made up of 20 modules that will be delivered conveniently to your email inbox one at a time. Plus, there are eBook bonuses and access to tons of resources on how to use the power of the written word to persuade and influence your audience.
The Beginners Guide to Online Marketing from Quicksprout University
This is more of an online compendium about digital marketing than a formal course. It provides an endless amount of information concerning everything related to internet and digital marketing. There are 13 guides to help you master almost every aspect of digital marketing. If you love to learn at your own pace and order, this is a great choice for you.
